Referral marketing for periodontists
Periodontists grow by referral from general dentists who don't do gum surgery in-house. Leadaura lists every general dentist in your radius, reads each website for gum grafting, periodontal therapy, crown lengthening and implants, and ranks the offices that send that work out first, with who to ask for and how to reach them.
Who refers to periodontists
Your referrals come from general dentists. A Leadaura run pulls every one of them inside your radius (5 to 25 miles) and skips offices you already have from earlier runs.
You choose which offices to include: general dentists, family dentists, pediatric dentists, cosmetic practices, group practices.
What we check on each office's website
Each office's own website is read for the work periodontists take on: gum grafts, periodontal surgery, crown lengthening and implants. The exact watch list for this specialty:
- gum grafting
- periodontal therapy
- scaling and root planing by a periodontist
- dental implants
- crown lengthening
- osseous surgery
A page that only says the office refers to a specialist does not count as doing the work in-house. When a website can't be read, the row says so instead of guessing.
Who to call first
| What their website shows | Where they land | What the row says |
|---|---|---|
| None of the work above | Call first | Their website doesn't mention gum grafts, periodontal surgery or implants. |
| Some of the work above | Lower priority | Their website lists periodontal surgery or implants, so they may keep it in-house. |
| Website could not be read | Unknown | We could not read their website, so we could not tell what they keep in-house. |
The ranking also rewards busier offices (five or more Google reviews in the last 90 days), offices with a newly licensed dentist or a new associate, independent practices over dental groups, and offices close to you. Each row tells you why it ranked where it did.
What each office comes with
- The owner dentist and, when we find them, the office manager, with their role
- A work email checked before it reaches you, and a direct line where one exists
- The office phone, address, website, Google rating and review count
- What they send out and what they keep in-house, from their own website
- An opener written from what we found, for the first call or visit
- A map of your radius and a visit route, plus a CSV for your coordinator
How to work the list
- Start with the call-first offices
Their websites don't list gum grafts, periodontal surgery or implants.
- Talk to the hygiene team too
Hygienists often spot the periodontal cases first. A lunch for the whole team reaches them.
- Make referring easy
One direct line and a simple referral form for their front desk.
- Send the treatment plan back
Referring dentists keep sending when they see what happened to their patient.
The full playbook is in our guide to getting more referrals from general dentists.
Questions
Which general dentists refer to periodontists?
Mostly offices that don't list gum grafting, periodontal surgery or implants on their website. Practices that only offer cleanings and scaling and root planing often send the surgical cases out.
Does Leadaura check for implants on periodontist runs?
Yes. Implants are on the periodontist watch list along with gum grafting, periodontal therapy, crown lengthening and osseous surgery.
Can I add pediatric or cosmetic practices?
Yes. Every run starts with general dentists, and you can add family, pediatric and cosmetic practices and dental groups.
How much does it cost?
You pay per run, from $99, with no subscription. The free preview shows how many offices are in range before you pay.